Ko ia kāhore nei i rapu, tē kitea
He who does not seek will not find
Key question: “What reliable sources can I use, and what keywords/search terms will help me find strong evidence?”
Now you’ve got a focus and a Big Question, it’s time to gather evidence. At this stage you are not deciding the final solution — you are finding out what’s true, what’s already been tried, and what matters most for real people and real contexts.
At Level 3, your research needs to help you:
answer your Big Question using evidence
compare different perspectives (Merit)
check the quality of your sources (Excellence)
identify implications, risks, and what needs to be considered in your proposed outcome
Your research should include:
a range of sources (not just one website)
notes in your own words (no copy/paste)
links/citations so you can reference sources later
evidence that helps you make justified decisions (not just interesting facts)
information gathered across Parts A, B, and C (user, technical, wider implications)
Before you start, build a short list of keywords. Try:
topic keywords (e.g., sleep, anxiety, equestrian safety, cyberbullying, recycling, training plan)
audience keywords (e.g., teen, beginner, older adults, whānau, club members)
context keywords (e.g., school, Aotearoa, Christchurch, community, sport, online)
outcome keywords (e.g., website, app, video, animation, poster series, game, interactive)
problem keywords (e.g., barriers, accessibility, usability, motivation, misinformation)
perspective keywords (e.g., teacher, coach, parent, health professional, organisation, policy, privacy, accessibility)
Tip: Use Google Scholar for higher-quality studies and reports.
You may use AI to help you search smarter and locate good sources (keywords, where to look, organisations to search).
generating better keywords/search terms
suggesting reputable organisations to search
suggesting Google Scholar search terms
suggesting a mix of source types (reports, data, case studies, guidance)
The rest of the inquiry must be your work, based on what you read.
Copy/paste prompts (source-finding only):
“Give me 10 strong search terms for: [my Big Question]. Include synonyms and NZ terms.”
“List reputable organisations that publish research about: [topic].”
“Suggest Google Scholar search terms for: [topic + audience].”
You will usually use a combination of secondary research (desk research) and primary research (information from people).
Quantitative research (numbers + patterns)
Use this when you want measurable trends.
surveys / polls
desk research (facts, stats, reports)
data sets / number crunching
Qualitative research (stories + reasons)
Use this when you want deeper insight.
interviews (in-person or video)
observations (watch people use something similar)
feedback sessions / user testing
short “in-the-moment” interviews
Not all sources are equal. Before you use something, do a quick check:
Quick quality check
Who created it (person/organisation)? Are they credible?
When was it made/updated? Is it still relevant?
Why does it exist (inform, sell, persuade)?
What evidence is used (data, references, examples)?
Can you confirm it with another source?
Aim to use a mix of:
reputable websites and organisations
books and articles
reports and data
case studies or examples of existing outcomes
interviews/surveys/observations (primary research)
If you’re collecting information from people:
ask permission and be respectful
keep personal information private (use anonymous responses where possible)
store your data safely and only use it for this project
Purpose: Understand the people who will use, be affected by, or interact with the proposed outcome.
Write your Part A questions (aim 3–5):
Try to include at least one question about needs, one about constraints, and one about implications/risks.
Who are the primary end users, and what are their goals?
What problems/needs/opportunities exist from the user’s point of view?
What does success look like for the user (quick, clear, enjoyable, accurate, safe, accessible)?
What frustrations or barriers do users face with existing solutions?
What are the different user types (majority vs extreme users)?
What motivates users to engage with outcomes like this (purpose, fun, convenience, identity, community)?
What assumptions am I making about users, and how can I check these are accurate?
What feedback have I already gathered (informal/quick), and what patterns are showing up?
Record each source like this (copy/paste format):
Source: title, author/organisation, link, date accessed
Perspective/lens: end user / stakeholder / expert / cultural/community / industry / other _______
Key points: 3–5 bullets (your words)
How this connects to my inquiry focus: 1–2 sentences
Source critique (Excellence):
Accuracy
Relevance
Reliability/authority
Bias/limitations / what’s missing
Trust level (low/medium/high) + why
Note: If you want Merit / Excellence you need to have more than one source, just repeat A1 as many times as you need.
What do the perspectives agree on?
What do they disagree on (and why)?
What trade-offs or tensions appear?
Whose voice is missing or under-represented?
Choose at least two UX methods and explain:
why it suits your users/context
what evidence it would produce
risks/bias to watch for
Examples: interviews, observation, personas, journey maps, usability testing, heuristic evaluation, accessibility checks.
Write 3–5 implication questions, then summarise:
What this means I should prioritise
What I should avoid / handle carefully
What decisions I can already justify
What I still need to find out
Main user/stakeholder insights (not a re-list of sources)
Competing perspectives and what they mean
Follow-up questions you still need to answer
Purpose: Investigate tools, methods, conventions, and feasibility of creating the proposed outcome.
Write your Part B questions (aim 3–5):
Try to include at least one question about needs, one about constraints, and one about implications/risks.
What conventions/standards (“rules of the craft”) apply in this area to keep it professional and consistent?
What features/components must my outcome have to function as intended?
What tools/software/materials are commonly used and why?
What are the pros/cons of different technical approaches (time, complexity, quality, performance, reliability)?
What skills will I need to learn/practise?
What constraints do I need to plan for (time, file formats, storage, performance, cost, available equipment)?
What will I need to test, and how will I know it’s working (criteria, measures, technical checks)?
What risks could cause failure (bugs, weak structure, low-quality assets, unsafe operation), and how can I reduce them?
Record each source like this (copy/paste format):
Source: title, author/organisation, link, date accessed
Perspective/lens: tool comparison / workflow / performance / feasibility / safety / sustainability / other:__________
Key points: 3–5 bullets (your words)
How this connects to my inquiry focus: 1–2 sentences
Source critique (Excellence):
Accuracy
Relevance
Reliability/authority
Bias/limitations / what’s missing
Trust level (low/medium/high) + why
Note: If you want Merit / Excellence you need to have more than one source, just repeat B1 as many times as you need.
Approach A vs Approach B:
Strengths
Limitations
Best fit for my context and why
What conventions/standards apply in my area (naming, file formats, asset pipeline, testing, accessibility, export settings, usability heuristics, genre conventions)?
Why they matter (what happens if ignored)
Write 3–5 implication questions, then summarise:
what is realistic within time/tools/skill
key constraints that will shape the outcome
technical risks and how to reduce them
Key technical conclusions (synthesised)
The most important trade-offs
What I still need to test/confirm
Why might you look at colours - have you ever seen the logo wheel --->
What do you notice?
What types of companies or businesses are in green? What types of worlds do we associate with green - clean, environment? Why do you think they have done this?
What is one of the main categories you notice is in Yellow/Orange/Red?
Colour Psychology is really interesting if it's relevant to your project
Purpose: Understand the bigger picture, responsibilities, and ethical impacts.
Write your Part C questions (aim 3–5):
Try to include at least one question about needs, one about constraints, and one about implications/risks.
What ethical issues could come up (representation, stereotypes, consent, manipulation, bias, misinformation)?
What privacy/data considerations apply (collecting, storing, sharing)?
What legal rules apply (copyright/licensing/attribution/terms of use)?
Who else could be affected beyond the end user (whānau, school, community, wider audience)?
What sustainability/future-proofing considerations matter?
How might this include or exclude certain groups, and what could I do to improve accessibility and inclusion?
What cultural considerations should guide decisions (respectful use of imagery/language/stories, avoiding tokenism, consultation)?
What perspectives do experts, organisations, or current debates raise about this topic, and how should that influence my choices?
Record each source like this (copy/paste format):
Source: title, author/organisation, link, date accessed
Perspective/lens: legal / ethical / cultural / IP / sustainability / privacy / other: _______
Key points: 3–5 bullets (your words)
How this connects to my inquiry focus: 1–2 sentences
Source critique (Excellence):
Accuracy
Relevance
Reliability/authority
Bias/limitations / what’s missing
Trust level (low/medium/high) + why
Note: If you want Merit / Excellence you need to have more than one source, just repeat A1 as many times as you need.
Try to include at least two different viewpoints (e.g., users/community vs policy/experts), and explain why the disagreement matters.
Where viewpoints conflict and why:
What risks or responsibilities this creates:
What this means for how my outcome should behave / be designed:
Write 3–5 implication questions, then summarise:
Legal / IP / privacy considerations:
Fairness / bias / accessibility considerations:
Sustainability / future-proofing considerations:
The most significant responsibilities/risks
Key tensions and what they mean
Follow-up research needed
At this stage you should have evidence from Parts A, B,C. Now sort what matters most and identify gaps. You may refine your Big Question/focus now that you know more.
My refined focus statement (1–2 sentences)
What changed from my original focus and why? (2–3 bullets)
The 2–4 most important findings that caused the change (pull these from your Part A/B/C summaries)
Tip: If nothing changed, that’s okay - explain what evidence confirmed your original focus.
Do a small amount of targeted follow-up research (1–2 sources max) to fill the most important gaps, then update your Refined Focus.
Before you move on, check your research:
✔️ I have completed research across Part A, Part B, and Part C
✔️ I used a range of sources (not just one website)
✔️ My notes are in my own words (not copy/paste)
✔️ Every source has a link/citation and date accessed
✔️ I labelled each source with the correct lens (A / B / C) and perspective/viewpoint
✔️ I have included different perspectives and compared them where relevant (Merit)
✔️ I have completed a source critique for key sources (accuracy, relevance, reliability, bias/limitations) (Excellence)
✔️ I have identified the most important findings and used them to write a refined focus
✔️ I can clearly explain what the evidence means for my project (implications, constraints, trade-offs)
✔️ If needed, I can identify gaps and what I still need to find out